Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 73 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 31 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 23 other countries.
zapunited is leading in India, Indonesia, Turkey, United Arab Emirates and 13 other countries.