Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Native Ads is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Food & Drink, People & Society, Cooking & Recipes and 97 other categories.

2 Native Ads is leading in Computer & Electronics, Software, Adult, Social Network and 21 other categories.


1 Native Ads is leading in most countries, including India, Turkey, Russia, Brazil and 33 other countries.

2 Polar is leading in United States, United Kingdom, Canada, Australia and 30 other countries.