Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Native Ads is still behind Polar in all market share segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Food & Drink, Cooking & Recipes, People & Society and 97 other categories.

2 Native Ads is leading in Computer & Electronics, Software, Social Network, Celebrities & Entertainment News and 19 other categories.


1 Native Ads is leading in most countries, including India, Turkey, Brazil, Philippines and 34 other countries.

2 Polar is leading in United States, United Kingdom, Canada, Australia and 29 other countries.