Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Native Ads is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 106 other categories.

2 Native Ads is leading in Software, Social Network, Adult, Clothing and 17 other categories.


1 Polar is leading in most countries, including United States, United Kingdom, Australia, Canada and 32 other countries.

2 Native Ads is leading in India, Russia, Turkey, Indonesia and 28 other countries.