Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Native Ads is still behind Polar in all market share segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, People & Society, Food & Drink, Arts & Entertainment and 102 other categories.

2 Native Ads is leading in Software, Social Network, Adult, Weight Loss and 18 other categories.

Geography

1 Polar is leading in most countries, including United States, United Kingdom, Canada, Australia and 37 other countries.

2 Native Ads is leading in India, Russia, Brazil, Turkey and 26 other countries.