Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 145 other categories.

2 Optimatic is leading in Online, Fashion & Modeling, Products & Shopping, Gambling and 2 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Mexico and 66 other countries.

2 Optimatic is leading in Colombia, Greece, Guatemala, Bangladesh and 2 other countries.