Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 99 other categories.

2 PointRoll is leading in People & Society, Business & Industry, Health, Religion & Spirituality and 45 other categories.


1 Nativo is leading in most countries, including United States, Great Britain, Tuvalu, Turkey and 45 other countries.

2 PointRoll is leading in Canada, India, France, Israel and 39 other countries.