Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 68 other categories.

2 PointRoll is leading in People & Society, Business & Industry, Health, Shopping and 61 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 41 other countries.

2 PointRoll is leading in India, Turkey, Tunisia, Romania and 19 other countries.