Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 100 other categories.

2 SwitchAds is leading in People & Society, Soccer, Travel, Career & Education and 35 other categories.


1 SwitchAds is leading in most countries, including Bulgaria, Germany, Spain, France and 38 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Thailand and 30 other countries.