Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 81 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 33 other categories.


1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 51 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, France and 14 other countries.