Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 96 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, Career & Education and 28 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, India and 43 other countries.

2 YuMe is leading in Spain, Sweden, United Arab Emirates, China and 14 other countries.