Market Share by Top Websites

1 OpenX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex Direct is clearly lagging behind, losing to OpenX in all segments.

Websites Categories

1 OpenX has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 232 other categories.

2 Yandex Direct is leading in Crafts, Gardening, Child Health, Extreme Sports and 2 other categories.


1 OpenX is leading in most countries, including United States, Japan, France, Germany and 193 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 4 other countries.