Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 180 other categories.

2 Optify is leading in Online Marketing, Aviation, Alternative & Natural Medicine, Accounting and 9 other categories.

Geography

1 Rocket Fuel is leading in most countries, including Japan, United States, United Kingdom, Germany and 123 other countries.

2 Optify is leading in Costa Rica and Bolivia.