Market Share by Top Websites

1 Snapchat Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Outbrain Advertiser is clearly lagging behind, losing to Snapchat Advertiser in all segments.

Websites Categories

1 Snapchat Advertiser has better usage coverage in more websites categories. Including Lifestyle, Science & Education, Arts & Entertainment, Food & Drink and 13 other categories.

2 Outbrain Advertiser is leading in Computers Electronics & Technology, Finance, Business & Consumer Services, News & Media and 3 other categories.

Geography

1 Snapchat Advertiser is leading in most countries, including United States, Saudi Arabia, United Kingdom, Canada and 134 other countries.

2 Outbrain Advertiser is leading in Israel, Germany, Japan, Brazil and 8 other countries.