1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 16 other categories.
2
Paid-To-Promote is leading in Adult, Community & Society, Pets & Animals and Reference Materials.
1
Paid-To-Promote is leading in most countries, including India, Canada, Germany, Australia and 32 other countries.
2
Specific Media is leading in United States, Spain, United Kingdom, Portugal and 19 other countries.