Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Paid-To-Promote is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 228 other categories.

2 Paid-To-Promote is leading in Adult, Celebrities & Entertainment News, Beauty & Fitness, Photography and 4 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 191 other countries.

2 Paid-To-Promote is leading in Timor-Leste.