Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 226 other categories.

2 Paid-To-Promote is leading in Adult, Celebrities & Entertainment News, Beauty & Fitness, Photography and 4 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 195 other countries.

2 Paid-To-Promote is leading in Brunei Darussalam.