Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 222 other categories.

2 Paid-To-Promote is leading in Adult, Celebrities & Entertainment News, Beauty & Fitness, Photography and 6 other categories.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 180 other countries.

2 Paid-To-Promote hasn't got a lead over AppNexus in any country.