Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 235 other categories.

2 Paid-To-Promote is leading in Beauty & Fitness, Bodyart, Fashion & Modeling and Hair.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, Japan and 225 other countries.

2 Paid-To-Promote is leading in Nauru.