Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Sports, Cooking & Recipes, News & Media and 72 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Computer & Electronics and 53 other categories.

Geography

1 Paid-To-Promote is leading in most countries, including Indonesia, Russia, India, Brazil and 76 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, China and 9 other countries.