Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Sports, Business & Industry and 103 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Computer & Electronics and 38 other categories.

Geography

1 Paid-To-Promote is leading in most countries, including Indonesia, India, Russia, Brazil and 82 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 17 other countries.