Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 192 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 31 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 173 other countries.

2 Paid-To-Promote is leading in Cambodia, Syrian Arab and Timor-Leste.