Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 153 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 57 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 133 other countries.

2 Paid-To-Promote is leading in Indonesia, Bangladesh, Zimbabwe, Macao and 4 other countries.