Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including Internet & Telecom, News & Media, Business & Industry, Sports and 117 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 79 other categories.


1 YuMe is leading in most countries, including France, United States, Mexico, Poland and 96 other countries.

2 Paid-To-Promote is leading in India, Brazil, Germany, United Kingdom and 61 other countries.