Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 159 other categories.

2 Paid-To-Promote is leading in Adult, Software, Beauty & Fitness, Celebrities & Entertainment News and 19 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 141 other countries.

2 Paid-To-Promote is leading in Indonesia, Pakistan, Bangladesh, Singapore and 11 other countries.