Market Share by Top Websites

1 Pinterest Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Snapchat Advertiser is clearly lagging behind, losing to Pinterest Advertiser in all segments.

Websites Categories

1 Pinterest Advertiser has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Food & Drink, E-commerce & Shopping and 14 other categories.

2 Snapchat Advertiser is leading in Science & Education, Arts & Entertainment, News & Media, Jobs & Career and 2 other categories.

Geography

1 Pinterest Advertiser is leading in most countries, including United States, United Kingdom, Canada, Australia and 140 other countries.

2 Snapchat Advertiser is leading in Saudi Arabia, Norway, United Arab Emirates, Egypt and 13 other countries.