Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 67 other categories.

2 Popin is leading in News & Media, Autos & Vehicles, Celebrities & Entertainment News, Adult and 33 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 31 other countries.

2 TripleLift is leading in United States, Italy, Mexico, Russia and 17 other countries.