Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind Popin in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 67 other categories.

2 Popin is leading in News & Media, Marketing & Advertising, Celebrities & Entertainment News, Technology News and 21 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United Kingdom and 25 other countries.

2 TripleLift is leading in United States, India, Brazil, Italy and 23 other countries.