Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 72 other categories.

2 Popin is leading in News & Media, Celebrities & Entertainment News, Computer & Electronics, Adult and 32 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 25 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, Mexico and 22 other countries.