Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Travel and 74 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Newspapers and 32 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, United Kingdom and 23 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 16 other countries.