Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Autos & Vehicles and 81 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Newspapers, Science and 27 other categories.


1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Australia and 30 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 9 other countries.