Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 195 other categories.

2 Smowtion is leading in People & Society, TV & Video, Movies, Adult and 14 other categories.


1 TradeDesk is leading in most countries, including United States, France, Germany, Australia and 130 other countries.

2 Smowtion is leading in Argentina, Colombia, Egypt, Peru and 35 other countries.