Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Health and 147 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 68 other categories.

Geography

1 Smowtion is leading in most countries, including Spain, Argentina, Mexico, India and 100 other countries.

2 TradeDesk is leading in United States, Netherlands, Australia, Poland and 72 other countries.