Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 203 other categories.

2 Smowtion is leading in People & Society, Movies, TV & Video, Adult and 10 other categories.


1 TradeDesk is leading in most countries, including United States, Japan, France, Germany and 141 other countries.

2 Smowtion is leading in Argentina, Egypt, Peru, Algeria and 25 other countries.