Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 100 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 96 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 63 other countries.

2 Smowtion is leading in Argentina, Mexico, Spain, India and 60 other countries.