Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 220 other categories.

2 Smowtion is leading in TV & Video, Movies, Adult, Celebrities & Entertainment News and 8 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 191 other countries.

2 Smowtion is leading in Bolivia, Rwanda, Brunei Darussalam, Equatorial Guinea and 2 other countries.