Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 208 other categories.

2 Smowtion is leading in TV & Video, Movies, Computer & Electronics, Software and 18 other categories.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 174 other countries.

2 Smowtion is leading in Bolivia, Guatemala, Paraguay, Rwanda and one other country.