Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, Shopping and 143 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 65 other categories.


1 TradeDoubler is leading in most countries, including France, Italy, Sweden, Spain and 88 other countries.

2 Smowtion is leading in Argentina, Mexico, India, Peru and 51 other countries.