Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Internet & Telecom and 50 other categories.
YuMe is leading in People & Society, Business & Industry, Music & Audio, TV & Video and 48 other categories.
YuMe is leading in most countries, including United States, Argentina, India, United Kingdom and 28 other countries.
Sprinkle is leading in Sweden, Norway, Denmark, Spain and 13 other countries.