Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 54 other categories.

2 YuMe is leading in People & Society, Music & Audio, TV & Video, Computer & Electronics and 43 other categories.


1 YuMe is leading in most countries, including United States, Mexico, India, United Kingdom and 24 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Slovakia and 19 other countries.