Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Sports, Music & Audio, Food & Drink and 72 other categories.
Sprinkle is leading in Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 53 other categories.
YuMe is leading in most countries, including France, United States, Italy, United Kingdom and 43 other countries.
Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and 21 other countries.