Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 62 other categories.
YuMe is leading in People & Society, Music & Audio, Computer & Electronics, TV & Video and 46 other categories.
YuMe is leading in most countries, including United States, Canada, Argentina, Russia and 27 other countries.
Sprinkle is leading in Sweden, Slovakia, Czech Republic, Spain and 23 other countries.