Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 187 other categories.

2 TradeAdExchange is leading in Internet & Telecom, Marketing & Advertising, Games, Video Games and 25 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 92 other countries.

2 TradeAdExchange is leading in Turkey, Mexico, Indonesia, Argentina and 52 other countries.