Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Computer & Electronics and 142 other categories.

2 TradeTracker is leading in Shopping, People & Society, Arts & Entertainment, Travel and 66 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 114 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Finland, Belgium and 14 other countries.