Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 235 other categories.

2 TradeTracker is leading in Coupons, Bingo, Nudism and Ethnic & Regional.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, United Kingdom and 195 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Suriname, Liberia and one other country.