Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 207 other categories.

2 TradeTracker is leading in Travel, Accommodation & Hotels, Financial Management, Coupons and 13 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 151 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Finland, Poland and 6 other countries.