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Technologies in use by course-notes.org

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Monetization solutions for websites.

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Glam was founded in 2004 with the vision to create engaging experiences for consumers by packaging brand advertising with professional digital content.

Video advertising serving technology.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

Programmatic advertising marketplace.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Market place for native advertising.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Yieldmo is a mobile advertisement company.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.

Publisher advertising network.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

A free and open source library for publishers to quickly implement header bidding.

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Premium video monetization solutions.

Video Discovery Platform

Video advertising solution.

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Intent IQ enables its partners identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person.

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

33Across is a publisher monetization and traffic platform

Data driven marketing advertising program provides social media sites with advance targeting

Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and packag...

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Websites using some form of Captcha technology on them.

Websites using Google technologies

Websites using Amazon technologies

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Version 7 of Drupal.

Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization

Errorception is a error reporting service for client-side in-browser JavaScript errors. Client-side JavaScript errors occur in the end-users' browsers. It is very hard to find out about them, since logs of such errors are lost. Errorception attempts to solve this problem by trying to get as much detail as possible about such ...

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Websites using some type of cookie consent system

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Mandrill is a scalable and affordable email infrastructure service, with all the marketing-friendly analytics tools you've come to expect

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Wesites using favicon rel tag

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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