Recent Technology Changes in independent.co.uk

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Technologies in use by independent.co.uk

Video advertising serving technology.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

Programmatic advertising marketplace.

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Market place for native advertising.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mas...

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Taboola is a content marketing platform that provides a web widget to content creators on their website to show "Content You May Like" that includes links to related articles, videos, and slideshows, both from within the site and from other publishers.

MediaVoice is used by top publishers around the world to serve native advertising and sponsored content to their readers as they would the rest of their stories, while serving and tracking these stories like any other ad.

Premium video monetization solutions.

Online Video Advertising Platform

Video advertising solution.

Publishers using Rakuten Linkshare Affiliates

Adresult AG is a performance marketing agency focused on the Swiss online market.

Rakuten LinkShare is an Affiliate Marketing solutions to increase online sales.

Affiliate Window is a UK based affiliate marketing network and is subsidiary of Digital Window Ltd. The company was founded by Kevin Brown in 2000. Affiliate Window handle over 900 merchants, ranging from blue-chip brands such as Dixons, Boots and Vodafone, to niche specialist retailers looking to grow their online pre...

PHG empower global brands, agencies and publishers to optimize and take control of their performance marketing campaigns.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Publisher advertising network.

ADTECH is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mo...

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Advertising optimization service.

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Cross-screen, independent, video SSP

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Mobile deep linking system to increase engagement and retention.

Chartbeat is a betaworks company that provides realtime analytics to Websites and blogs. It shows visitors, load times, and referring sites on a minute-by-minute basis. The service also provides alerts the second your Website crashes or slows to a crawl.

This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

Data driven marketing advertising program provides social media sites with advance targeting

The Leader in Customer Identity Management

Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.

Captify offers a search retargeting service that enables advertisers to focus on users to match their desired audience with inventory.

Neustar is a Data management solution that combines both media and audience data.

Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Easily create, embed and monetize highly engaged interactive content to enhance traffic and revenue.

Websites using some type of Facebook technology.

Websites using Amazon technologies

Websites using Google technologies

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Using this tag you can set up your web app to have an application shortcut icon added to a device's homescreen, and have the app launch in full-screen "app mode".

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

Identifies administrators for a page which will be able publish data to your wall if you like any content within this page.

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, ...

Amazon Simple Storage Service (Amazon S3) is object storage with a simple web service interface to store and retrieve any amount of data from anywhere on the web.

Websites using some type of cookie consent system

Varnish is an HTTP accelerator designed for content-heavy dynamic web sites. In contrast to other web accelerators, such as Squid, which began life as a client-side cache, or Apache and nginx, which are primarily origin servers, Varnish was designed as an HTTP accelerator. Varnish is focused exclusively on HTTP, unlike other pro...

The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...

Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Express is a fast, unopinionated, minimalist web framework for Node.js

Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity. It lets you write beautiful code by favoring convention over configuration.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

The act of searching for an object. Related actions: FindAction: SearchAction generally leads to a FindAction, but not necessarily.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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