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Technologies in use by nykaa.com

Admitad helps advertisers and publishers develop their online business around the world.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Taboola is a content marketing platform that provides a web widget to content creators on their website to show "Content You May Like" that includes links to related articles, videos, and slideshows, both from within the site and from other publishers.

sociomantic labs offers real-time bidding solutions for eCommerce advertisers,

Google Analytics Dynamic Display Advertising Retargeting Pixel.

Google Analytics Display Advertising Retargeting Pixel.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

AI-powered Marketing Platform

Stores based on all versions of Magento. Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento

Stores based on version 1.X of Magento. Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento

Aramex courier services is your choice for worldwide shipping solutions at a competitive price. You can also manage and track your shipment online.

Visitor Identification api by Adobe

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. Mixpanel's mission is to help the world learn from their data, by offering a sophisticated analytics platform that companies can use to understand how users behave. Mixpanel performs all of ...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Data driven marketing advertising program provides social media sites with advance targeting

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

Ecommerce Site Search & Product Recommendations Solutions

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Amazon CloudFront is a content delivery web service. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Websites using Amazon technologies

Websites using Google technologies

Websites using some type of Facebook technology.

Websites with cart functionality on them

Websites that accepts payments with American Express.

Websites accepting Diners Club

Websites that accepts payments with Visa.

Websites that accepts payments with MasterCard.

Digital payments in India

Payment Solution by Paytm

Payment solution by PhonePe

RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI). It was created to fulfil the Reserve Bank of India's desire to have a domestic, open loop, and multilateral system of payments in India

Google Pay lets you make purchases at thousands of online stores.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Website using the ¥ symbol on their website - meaning it may accept payment in this South Korean currency.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

iOS Safari instructions for mobile web apps

React is a JavaScript library by Facebook for building user interfaces. React abstracts away the DOM from you, giving a simpler programming model and better performance. React can also render on the server using Node, and it can power native apps using React Native.

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

jQuery: The Write Less, Do More, JavaScript Library.

AngularJS is an open-source JavaScript framework, maintained by Google, that assists with running single-page applications. Its goal is to augment browser-based applications with model–view–controller (MVC) capability, in an effort to make both development and testing easier.

JavaScript error detection app for detecting JS errors on customer visits.

Lightbox is small javascript library used to overlay images on top of the current page. It's a snap to setup and works on all modern browsers.

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Websites using some type of cookie consent system

Create and analyze surveys for free.

ShieldSquare helps online portals to protect against web scraping by bots run by competitors and un-authorized 3rd parties.

Zendesk chat (formaly Zopim) is a web based chat application for online business owners, born out of frustration for existing Live Chat solutions. The Live Chat industry for web based customer sales and support is not new, and neither are the solutions – they have not evolved to adapt to web users behavior, and are usually dif...

Barilliance, founded in 2008, aims to help e-commerce sites of various sizes personalize their users' shopping experience. Barilliance relies on its Software-as-a-Service (SaaS) delivery and Zero Integration technology to attract customers that are looking for easy-to-use shopping personalization software. Barilliance is head...

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies. The product has an elegant, minimalist design implemented in Ruby on Rails and provides seamless integration of the back-end helpdesk SaaS to a company's online customer-facing...

Transactional and marketing email delivery system.

Mandrill is a scalable and affordable email infrastructure service, with all the marketing-friendly analytics tools you've come to expect

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

A PHP MVC framework.

Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Express is a fast, unopinionated, minimalist web framework for Node.js

Jekyll is a simple, blog-aware, static site generator perfect for personal, project, or organization sites. Jekyll takes your content, renders Markdown and Liquid templates, and spits out a complete, static website ready to be served by Apache, Nginx or another web server. Jekyll is the engine behind GitHub Pages, which you can ...

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Wesites using favicon rel tag

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

The iconic font and CSS toolkit

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

A scheme.org entity that represents an organization such as a school, NGO, corporation, club, etc.

A scheme.org entity that represents a person (alive, dead, undead, or fictional).

A scheme.org entity that represents a blog.

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