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Technologies in use by petra.de

Yieldlab was the first company in Germany to develop its own optimization technology for providers of advertising space which integrates Real Time Bidding (RTB). The Yieldlab GmbH was founded in September 2010 as a technology and consultancy company in Hamburg. Yieldlab develops the operating system for real time trade and the...

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Video advertising serving technology.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

Programmatic advertising marketplace.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Open, Multi-format, Multi-device Native Marketing Platform Connecting Advertisers and Publishers to Deliver Optimized and Insightful Native Advertising at Scale.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Top publishers use Sharethrough's technology to create and manage native advertising placements.

A.I-Powered Native Advertising Platform

Websites that allows Outbrain ads through their ads.txt

A free and open source library for publishers to quickly implement header bidding.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Publisher advertising network.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Advertising optimization service.

Publishers using Rakuten Linkshare Affiliates

Rakuten LinkShare is an Affiliate Marketing solutions to increase online sales.

Premium video monetization solutions.

Online Video Advertising Platform

Video advertising solution.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Piwik is an open source analytics platform currently used by individuals, companies and governments all over the world. With Piwik, your data will always be yours. Learn why Piwik is the right web analytics tool for you below.

33Across is a publisher monetization and traffic platform

Websites using some form of Captcha technology on them.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Websites using Amazon technologies

Websites using Google technologies

Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time

Cloud Storage allows world-wide storage and retrieval of any amount of data at any time. You can use Cloud Storage for a range of scenarios including serving website content, storing data for archival and disaster recovery, or distributing large data objects to users via direct download.

Consent Management Platform to get GDPR, CCPA, LGPD compliant for websites and apps.

Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Carousel JavaScript solution

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

With CleverPush, website owners can send push notifications to their subscribers even if they are not on the page."

Engage your audience with beautiful polls, lists, quizzes and plenty more.

Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...

Track Your Results. Get the stats on your campaigns and subscribers, so you can improve your content every time you send, and tailor your newsletters to your ...

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Website using the € symbol on their website - meaning it may accept payment in Euros.

websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.

Bitmovin provides adaptive streaming infrastructure for video publishers and integrators

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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