Market Share by Top Websites

1 Adestra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emma is clearly lagging behind, losing to Adestra in all segments.

Websites Categories

1 Adestra has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Shopping, Internet & Telecom and 90 other categories.

2 Emma is leading in Business & Industry, Career & Education, People & Society, Health and 66 other categories.


1 Adestra is leading in most countries, including United Kingdom, Germany, India, Indonesia and 108 other countries.

2 Emma is leading in United States, Saint Lucia, Puerto Rico, Mozambique and 3 other countries.