Market Share by Top Websites

1 MovableInk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adestra is clearly lagging behind, losing to MovableInk in all segments.

Websites Categories

1 MovableInk has better usage coverage in more websites categories. Including Games, Lifestyle, Sports, Travel & Tourism and 16 other categories.

2 Adestra is leading in Business & Consumer Services, Science & Education, Heavy Industry & Engineering and Law & Government.


1 MovableInk is leading in most countries, including United States, Canada, Australia, India and 108 other countries.

2 Adestra is leading in United Kingdom, United Arab Emirates, Nigeria, Cambodia and 7 other countries.