Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 142 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 12 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 72 other countries.

2 Carbon Ads is leading in China, Pakistan, Malawi, Afghanistan and 7 other countries.