Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTaily is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 AdTaily has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Food & Drink, Lifestyle and 8 other categories.

2 DoubleClick DART is leading in News & Media, Computers Electronics & Technology, Health, Science & Education and 6 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, China, Brazil, Taiwan and 48 other countries.

2 AdTaily is leading in Poland, Ukraine and Montenegro.