Market Share by Top Websites

1 AdTaily is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to AdTaily in all segments.

Websites Categories

1 AdTaily has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 135 other categories.

2 Yahoo Advertising is leading in Military & Defense, Business News, Sports News, Universities & Colleges and 9 other categories.


1 AdTaily is leading in most countries, including Poland, United Kingdom, Germany, France and 46 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Taiwan and 10 other countries.