Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 229 other categories.

2 ExactTarget is leading in Email, Banking, Insurance, Credit, Loans & Mortgages and 5 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, France, Germany, Poland and 201 other countries.

2 ExactTarget is leading in Australia and Faeroe Islands.