Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advertising.com is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 102 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Health, Finance and 91 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 62 other countries.

2 Advertising.com is leading in Japan, India, China, Indonesia and 30 other countries.