Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Advertising.com is leading in Top 10K Sites.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 109 other categories.

2 ExactTarget is leading in Internet & Telecom, Shopping, Email, Health and 81 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 57 other countries.

2 Advertising.com is leading in Japan, India, Russia, Indonesia and 46 other countries.