Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AlliedWallet is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 99 other categories.

2 AlliedWallet is leading in Relationships & Dating, Finance, Financial Management, Movies and 7 other categories.

Geography

1 Affirm is leading in most countries, including United States, Japan, United Kingdom, China and 51 other countries.

2 AlliedWallet is leading in Ukraine, Serbia, South Africa, Bulgaria and 3 other countries.