Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AlliedWallet is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 89 other categories.

2 AlliedWallet is leading in People & Society, Relationships & Dating, Finance, Financial Management and 10 other categories.


1 Affirm is leading in most countries, including United States, Germany, China, Japan and 52 other countries.

2 AlliedWallet is leading in Philippines, Ukraine, Serbia, Belarus and 9 other countries.