Market Share by Top Websites

2 Affirm is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 42 other categories.

2 Balanced is leading in Internet & Telecom, Marketing & Advertising, Career & Education, Food & Drink and 26 other categories.


1 Affirm is leading in most countries, including United States, United Kingdom, Canada, Germany and 14 other countries.

2 Balanced is leading in India, Bangladesh, Nepal, Pakistan and 4 other countries.