Affirm is leading in Top 100K Sites and Top 1M Sites.
Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Clothing, Jewelry and 33 other categories.
Balanced is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Food & Drink and 33 other categories.
Balanced is leading in most countries, including Indonesia, South Africa, Canada, Singapore and 10 other countries.
Affirm is leading in United States, Germany, Turkey, United Kingdom and 6 other countries.