Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 52 other categories.

2 Balanced is leading in Marketing & Advertising, Food & Drink, Career & Education, Real Estate and 22 other categories.

Geography

1 Affirm is leading in most countries, including United States, Canada, United Kingdom, India and 19 other countries.

2 Balanced is leading in Brazil, Indonesia, Austria, Mexico and 3 other countries.