Affirm is leading in Top 100K Sites and Top 1M Sites.
Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 52 other categories.
Balanced is leading in Marketing & Advertising, Food & Drink, Career & Education, Real Estate and 22 other categories.
Affirm is leading in most countries, including United States, Canada, United Kingdom, India and 19 other countries.
Balanced is leading in Brazil, Indonesia, Austria, Mexico and 3 other countries.