Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Jewelry, Arts & Entertainment and 35 other categories.

2 Balanced is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Food & Drink and 33 other categories.


1 Balanced is leading in most countries, including Belgium, United Kingdom, Colombia, Kuwait and 8 other countries.

2 Affirm is leading in United States, Germany, Canada, China and 4 other countries.