Market Share by Top Websites

2 Affirm is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 60 other categories.

2 Balanced is leading in Marketing & Advertising, Career & Education, Food & Drink, Real Estate and 21 other categories.


1 Affirm is leading in most countries, including United States, United Kingdom, China, Canada and 26 other countries.

2 Balanced is leading in Italy, Malaysia, Norway and Finland.