Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Balanced is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 82 other categories.

2 Balanced is leading in Marketing & Advertising, Real Estate, Restaurants & Delivery, Search Engine and 12 other categories.


1 Affirm is leading in most countries, including United States, China, Germany, Japan and 37 other countries.

2 Balanced is leading in Malaysia, Sweden, Bosnia and Philippines.