Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Clothing, Jewelry, Arts & Entertainment and 35 other categories.

2 Balanced is leading in Business & Industry, Marketing & Advertising, Food & Drink, Career & Education and 22 other categories.


1 Balanced is leading in most countries, including India, Russia, Brazil, Saudi Arabia and 5 other countries.

2 Affirm is leading in United States, Canada, France, Japan and one other country.