Affirm is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 60 other categories.
Balanced is leading in Marketing & Advertising, Career & Education, Food & Drink, Real Estate and 21 other categories.
Affirm is leading in most countries, including United States, United Kingdom, China, Canada and 26 other countries.
Balanced is leading in Italy, Malaysia, Norway and Finland.