Affirm is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 49 other categories.
Balanced is leading in Internet & Telecom, Marketing & Advertising, Career & Education, Food & Drink and 26 other categories.
Affirm is leading in most countries, including United States, United Kingdom, Canada, Mexico and 12 other countries.
Balanced is leading in Spain, Austria, Ukraine, Brazil and 9 other countries.