Market Share by Top Websites

1 BMT Micro is leading in Top 1M Sites.

2 In terms of market share, Affirm is clearly lagging behind, losing to BMT Micro in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Jewelry, Clothing and 37 other categories.

2 BMT Micro is leading in Games, Computer & Electronics, Software, Video Games and 36 other categories.


1 BMT Micro is leading in most countries, including France, United Kingdom, Germany, Spain and 45 other countries.

2 Affirm is leading in United States.