Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BMT Micro is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 71 other categories.

2 BMT Micro is leading in Computer & Electronics, Games, Software, Video Games and 30 other categories.

Geography

1 BMT Micro is leading in most countries, including Netherlands, Germany, India, France and 48 other countries.

2 Affirm is leading in United States, China, United Kingdom, Japan and 22 other countries.