Market Share by Top Websites

1 BMT Micro is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Affirm is clearly lagging behind, losing to BMT Micro in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Jewelry, Autos & Vehicles and 40 other categories.

2 BMT Micro is leading in Computer & Electronics, Games, Software, Video Games and 38 other categories.

Geography

1 BMT Micro is leading in most countries, including Germany, India, United Kingdom, France and 50 other countries.

2 Affirm is leading in United States, Taiwan and Bangladesh.