Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BMT Micro is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 68 other categories.

2 BMT Micro is leading in Computer & Electronics, Games, Software, Video Games and 33 other categories.


1 BMT Micro is leading in most countries, including Germany, Russia, India, France and 46 other countries.

2 Affirm is leading in United States, China, Japan, Australia and 14 other countries.