Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BMT Micro is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 81 other categories.

2 BMT Micro is leading in Computer & Electronics, Games, Software, Video Games and 24 other categories.


1 BMT Micro is leading in most countries, including Germany, India, France, Brazil and 43 other countries.

2 Affirm is leading in United States, United Kingdom, Japan, China and 24 other countries.