Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bread is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Arts & Entertainment and 13 other categories.

2 Bread is leading in Career & Education, Finance, News & Media, Law & Government and 2 other categories.


1 Bread is leading in most countries, including Russia, Ukraine, Poland, France and 42 other countries.

2 Affirm is leading in United States, Japan, United Kingdom, China and 39 other countries.