Market Share by Top Websites

1 Affirm is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Cielo is leading in Top 10K Sites.

Websites Categories

1 Cielo has better usage coverage in more websites categories. Including Travel & Tourism, Arts & Entertainment, News & Media, Science & Education and 10 other categories.

2 Affirm is leading in Vehicles, Lifestyle, Home & Garden, Sports and 6 other categories.

Geography

1 Cielo is leading in most countries, including Italy, Spain, Brazil, Mexico and 63 other countries.

2 Affirm is leading in United States, Canada, China, Japan and 56 other countries.