Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LemonWay is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 92 other categories.

2 LemonWay is leading in Financial Management and Movies.


1 Affirm is leading in most countries, including United States, China, Japan, Germany and 43 other countries.

2 LemonWay is leading in France, Tunisia, South Africa, Kenya and 5 other countries.