Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LemonWay is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 103 other categories.

2 LemonWay is leading in Financial Management, Technology News, Science and Social Sciences.


1 Affirm is leading in most countries, including United States, United Kingdom, Japan, China and 53 other countries.

2 LemonWay is leading in France, Republic Of The Congo, Argentina, Kenya and 2 other countries.