Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LemonWay is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Home & Garden and 106 other categories.

2 LemonWay is leading in Science, Social Sciences and Financial Management.

Geography

1 Affirm is leading in most countries, including United States, Japan, China, United Kingdom and 62 other countries.

2 LemonWay is leading in France, Tunisia, Guinea-Bissau, Argentina and one other country.