Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 90 other categories.

2 is leading in Career & Education, Education, Science, Accommodation & Hotels and 20 other categories.


1 Affirm is leading in most countries, including United States, Germany, China, Japan and 53 other countries.

2 is leading in Brazil, Tuvalu, Dominican Republic, Rwanda and one other country.