Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 87 other categories.

2 is leading in Career & Education, Education, Marketing & Advertising, Chats & Forums and 25 other categories.


1 Affirm is leading in most countries, including United States, United Kingdom, Japan, China and 56 other countries.

2 is leading in Brazil, Dominican Republic, Argentina, Morocco and one other country.