Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SendOwl is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 14 other categories.

2 SendOwl is leading in Hobbies & Leisure, Science & Education, Community & Society, News & Media and 2 other categories.


1 Affirm is leading in most countries, including United States, Canada, China, Japan and 82 other countries.

2 SendOwl is leading in Germany, France, Spain, Mexico and 35 other countries.