Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trustly is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Arts & Entertainment and 14 other categories.

2 Trustly is leading in Gambling, Internet & Telecom, Games, Finance and 2 other categories.


1 Trustly is leading in most countries, including Germany, United Kingdom, Sweden, Finland and 57 other countries.

2 Affirm is leading in United States, Japan, China, Canada and 30 other countries.