Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindicia is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 115 other categories.

2 Vindicia is leading in Finance, Financial Management, Investing and Tobacco.

Geography

1 Affirm is leading in most countries, including United States, Japan, China, United Kingdom and 76 other countries.

2 Vindicia is leading in Singapore, Zimbabwe, Yemen and Bahamas.