Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindicia is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Home & Garden and 104 other categories.

2 Vindicia is leading in Finance, Financial Management and Investing.


1 Affirm is leading in most countries, including United States, Japan, China, United Kingdom and 64 other countries.

2 Vindicia is leading in Malaysia, Argentina and United Arab Emirates.