Market Share by Top Websites

1 Atlas is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Atlas in all segments.

Websites Categories

1 Atlas has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 197 other categories.

2 DoubleClick DART is leading in Adult, Web Hosting, Nutrition, Conditions & Diseases and 9 other categories.

Geography

1 Atlas is leading in most countries, including United States, France, United Kingdom, India and 163 other countries.

2 DoubleClick DART is leading in Serbia, United Arab Emirates, Macedonia, Croatia and 4 other countries.