Market Share by Top Websites

1 Atlas is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Atlas in all market share segments.

Websites Categories

1 Atlas has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 203 other categories.

2 DoubleClick DART is leading in Adult, Nutrition, Conditions & Diseases, Basketball and 7 other categories.

Geography

1 Atlas is leading in most countries, including Germany, France, Italy, United States and 187 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Serbia, Croatia, Macedonia and 8 other countries.