1
Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Atlas is clearly lagging behind, losing to Yahoo Advertising in all segments.
1
Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 20 other categories.
2
Atlas hasn't got a lead over Yahoo Advertising in any websites category.
1
Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 91 other countries.
2
Atlas is leading in India, China, Pakistan, Thailand and 20 other countries.