Market Share by Top Websites

1 Index Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SMART AdServer is clearly lagging behind, losing to Index Exchange in all segments.

Websites Categories

1 Index Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Community & Society and 16 other categories.

2 SMART AdServer is leading in Science & Education, News & Media, Jobs & Career and Law & Government.

Geography

1 Index Exchange is leading in most countries, including United States, Japan, Italy, Germany and 86 other countries.

2 SMART AdServer is leading in Russia, France, Taiwan, Spain and 61 other countries.