Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Media is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 111 other categories.

2 Conversant Media is leading in Autos & Vehicles, Car Buying, Food & Drink, Internet & Telecom and 24 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 46 other countries.

2 Conversant Media is leading in Philippines, Puerto Rico, Greece, Hungary and 14 other countries.