Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 9 other categories.

2 Etarget is leading in News & Media, Arts & Entertainment, E-commerce & Shopping, Reference Materials and 7 other categories.

Geography

1 Etarget is leading in most countries, including Slovakia, Czech Republic, Germany, Hungary and 63 other countries.

2 DataXu is leading in United States, United Kingdom, Spain, India and 40 other countries.