Market Share by Top Websites

1 Etarget is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 124 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Tourism, Universities & Colleges and 45 other categories.


1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 76 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 25 other countries.