Market Share by Top Websites

1 Etarget is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 125 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Car Buying, Construction & Maintenance and 54 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 63 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 24 other countries.