Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 ExoClick has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, Internet & Telecom and 118 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Career & Education, Car Buying and 61 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, Russia and 169 other countries.

2 DataXu is leading in Cote d Ivoire, Isle of Man, Cayman Islands, Lesotho and 2 other countries.